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Local Government Units on the Internet How do others do it? Examples of employing technological possibilities
“When I was President only physics experts were familiar with a term World Wide Web. Now, even my cat has its own website.” Bill Clinton
Why is the Internet so important?
Internet access in Poland Percentage of households with Internet access in Poland
• 21,5 million Internet users,
• 75% of households, • 99% of students.
Number of internet users in Poland aged 7+ in 2005-2014
Internet access in Poland
We spend on average 4.8h per day surfing the Internet
Internet access in Poland Have you ever bought something online? Affirmative answers
Internet users
All adults
• 51% of people buy online,
• 35% of people access their bank
The number of individual customers with an Internet banking service contract and the number of active individual clients
accounts online
Number of access agreements for BI
Number of active BI clients
Internet access in Poland Businesses using e-government in 2013 and 2014 by purpose
• 90% of businesses
Source: www.stat.gov.pl
• 25% of private individuals People using public services via the Internet in the last 12 months by purpose
Source: www.stat.gov.pl
ePUAP
Statistics
• Trusted profile - 1% of Poles.
Implementation • 2012 r. – 2,3 mln PLN, • 2013 r. – 27,4 mln PLN, • 2014 r. - 5,32 mln PLN (till 30th of Sept.) Maintenance • 2012 r. – 14,27mln PLN, • 2013 r. – 17,19 mln PLN, • 2014 r. – 8,08 mln PLN
http://prawo.gazetaprawna.pl
Source: www.senat.gov.pl
• 1.1 million of documents (2013)
• 1.5 million of documents (2014)
The cost of sending 1 document via ePUAP platform in 2013 was about 40 PLN.
Why are we reluctant to use EPUAP?
EPUAP started a year with failures
EPUAP issues. Users: total paralysis. Ministry: we are testing a new version EPUAP issues. Users: total paralysis. Ministry: we are testing a new version
Trouble with ePUAP: ZUS will not punish for documents submitted after the deadline
What can we do?
Improving the image of ePUAP • Marketing activities • Links to pages • Tutorials • FAQs http://prawo.gazetaprawna.pl
Is it worth it?
• Since 2007, the establishment of a company via the Internet in Estonia takes 15 minutes.
• In 2014, 95.4% of tax returns were deposited via the Internet. • 99.6% of bank transactions are made
via the Internet. • Government meetings are carried out without the use of paper documents. Source: http://estonia.eu
Local Government Units on the Internet
Target groups
Internet users: • Tourists,
• Residents, • Investors, • Journalists.
Tourists
• Foreign language versions,
• Presentation of key facts, • Hotel and accommodation database, • Infrastructure information,
• Interactive map, • Positioning, • Online advertising.
Tourists
Investors
• Foreign language versions, • Direct contact to investment planning institutions in the region, • Sharing economic values, • Links to investors' websites, • Links to central institutions • Presentation of the region's image • Promotional catalogs
Investors
Residents
• Latest news
• Feedback polls and surveys • Online newsletter • Electronic submissions
• Online advertising campaigns • Virtual community creation.
Media
• Latest news, • Special section „Media”, • Contact with a press secretary, • Online newsletter for journalists, • Statements, positions, announcements • Publications and press materials (information portals), • Monitoring of publications.
Trends
Creating information portals – trends
• Mobility, • Responsibility, • WCAG 2.0,
• Flat design, • Full screen image as a background.
Creating information portals – trends
• Transparency, • Full screen image as background, • Transparent interface • Easy access (mobile apps lists, online apps and events calendar).
Transparency of the interface
Social Media
• 13 million of Poles have an account on at least one social networking service,
• We spend 2.5 hours a day on social networking sites, • Social networking sites became
the fastest form of communication.
Who does not have their smartphone with them today?
Mobile Internet in Poland
• 25% of Poles have smartphones, • 90% of smartphone users use them to search for local information, • 28% of smartphone users do shopping via mobile phones.
Application of Pogórze Dynowskie
• Interactive hiking guide, • Handy base of places and hiking trails, • Dynów Live – a virtual map of objects.
Arkansas state application – Gov2Go
• Mobile apps for residents,
• Information about major events in the area, • Personal reminders (real estate
tax, car insurance, elections, etc.).
Song of the future
Beacons - Virtual Warsaw
Utah OnTime for Glass
• Public transport information,
• Bus arrival information, • Roadblocks, • Alternative routes, • Virtual GPS.
Interactive Agency & Internet Software House
Let’s make something great together!
Ideo Sp. z o.o. Headquarters Ul. Nad Przyrwą 13 35-234 Rzeszów Poland Branch in Warsaw Al. Niepodległości 124/2 02-577 Warsaw Poland www.ideoagency.com
[email protected] 
