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2014-2018
IT Market in Poland
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2014-2018
IT Market in Poland
Table of Contents
01. Executive Summary ........................................ 1 02. List of Abbreviations........................................ 2 03. Scope of the Report ........................................ 3 03.1 Market Overview .................................................... 3 03.2 Product Offerings.................................................... 3
04. Market Research Methodology..................... 5 04.1 Market Research Process ...................................... 5 04.2 Research Methodology ......................................... 5
05. Introduction ..................................................... 7 06. Market Landscape ......................................... 9 06.1 Market Overview .................................................... 9 06.2 Market Size and Forecast .................................... 10 06.3 Five Forces Analysis ............................................. 12
07. Market Segmentation ................................... 14 07.1 Hardware Market in Poland ................................ 16 07.1.1 Market Size and Forecast......................................................... 16
07.2 Software Market in Poland .................................. 17 07.2.1 Market Size and Forecast......................................................... 17
07.3 IT Services Market in Poland ............................... 19 07.3.1 Market Size and Forecast......................................................... 19
08. State of Cloud Computing in Poland .......... 21 Market Segmentation by End-user ..................... 23
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2014-2018
IT Market in Poland
09. Buying Criteria............................................... 26 10. Market Growth Drivers .................................. 28 11. Drivers and their Impact ............................... 30 12. Market Challenges ....................................... 31 13. Impact of Drivers and Challenges .............. 33 14. Market Trends................................................ 34 15. Trends and their Impact ............................... 36 16. Vendor Landscape ....................................... 37 16.1 Competitive Scenario .......................................... 37 16.2 Market Share Analysis 2013 ................................ 37 16.2.1 Other Prominent Vendors ........................................................ 38
17. Key Vendor Analysis..................................... 40 17.1 Asseco Poland...................................................... 40 17.1.1 Business Overview...................................................................... 40 17.1.2 Business Segmentation ............................................................. 40 17.1.3 Key Information .......................................................................... 41 17.1.4 SWOT Analysis ............................................................................. 42
17.2 HP ........................................................................... 43 17.2.1 Business Overview...................................................................... 43 17.2.2 Business Segmentation ............................................................. 43 17.2.3 Key Information .......................................................................... 44 17.2.4 SWOT Analysis ............................................................................. 45
17.3 IBM ......................................................................... 46 17.3.1 Business Overview...................................................................... 46 17.3.2 Business Segmentation ............................................................. 46
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2014-2018
IT Market in Poland
17.3.3 Key Information .......................................................................... 47 17.3.4 SWOT Analysis ............................................................................. 48
17.4 Microsoft................................................................ 49 17.4.1 Business Overview...................................................................... 49 17.4.2 Business Segmentation ............................................................. 49 17.4.3 SWOT Analysis ............................................................................. 51
18. Other Reports in this Series ........................... 52
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2014-2018
IT Market in Poland
List of Exhibits Exhibit 1: Market Research Methodology.................................. 5 Exhibit 2: Overview of the IT Market in Poland .......................... 9 Exhibit 3: IT Market in Poland 2014-2018 (US$ billion) .............. 10
Exhibit 4: IT Market in Poland Segmentation 2013 .................. 14 Exhibit 5: IT Market in Poland Segmentation 2013-2018 ......... 15 Exhibit 6: Hardware Market in Poland 2014-2018 (US$ billion) 16 Exhibit 7: Software Market in Poland 2013-2018 (US$ billion) 17 Exhibit 8: IT Services Market in Poland 2014-2018 (US$ billion) 19
Exhibit 9: Cloud Computing Market in Poland 2014-2018 (US$ million) ................................................................................... 21 Exhibit 10: IT Market in Poland Segmentation by End-user 2013 23 Exhibit 11: Business Segmentation of Asseco Poland ............... 40 Exhibit 12: Business Segmentation of HP .................................... 43 Exhibit 13: Business Segmentation of IBM ................................... 46
Exhibit 14: Business Segmentation of Microsoft ......................... 49
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1
IT Market in Poland 2014-2018
01. Executive Summary Market Size
2013: 2018:
US$11.27 billion US$14.79 billion
Market Growth Rate
2014: 2018:
5.15 percent 6.10 percent
CAGR
5.59 percent
Key Customer Segments
Administration BFSI Telecommunication Manufacturing Utilities
Key Market Drivers
Pool of Competent and Talented IT Professionals Availability of Low-cost Labor Heavy Investment by Foreign Companies Availability of EU Funds
Key Market Challenges
Data Security and Privacy Risks Issues with Government Policies and Regulations Implementation of Smart Metering Systems Increased Use of Open-source Software
Key Market Trends
Popularity of Cloud Computing Development of Mobile Applications Increased Adoption of e-Commerce Growth of Business Service Sector Increased R&D Among Enterprises in Poland
Key Buying Criteria
Cost-effectiveness Reliability Security Stability
Key Vendors
Asseco Poland SA Hewlett Packard (HP) IBM Corp. Microsoft Corp.
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IT Market in Poland 2014-2018
IT Market in Poland 2014-2018
2
02. List of Abbreviations BFSI
-
Banking, Financial Services, and Insurance
BW
-
Business Information Warehouse
CRM
-
Customer Relationship Management
DBaaS
-
Database-as-a-Service
ECM
-
Enterprise Content Management
EMEA
-
Europe, the Middle East and Africa
ERP
-
Enterprise Resource Planning
EU
-
European Union
IaaS
-
Infrastructure-as-a-service
ICT
-
Information and Communications Technology
PaaS
-
Platform-as-a-service
SaaS
-
Software-as-a-service
SCM
-
Supply Chain Management
SEZ
-
Special Economic Zone
SMEs
-
Small and Medium-sized Enterprises
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
03. Scope of the Report 03.1 Market Overview This report covers the present scenario and growth prospects of the IT market in Poland for the period 2014-2018. To calculate market size, the report considers the revenue generated from the sales of hardware, software, and IT services. To calculate the size of the Hardware segment, the report considers revenue generated through the sale of PCs, Peripherals and devices, Servers and Storage devices. The Software segment includes the Enterprise Application Software and Infrastructure Software sub-segments. The IT Services segment includes revenue generated from six sub-segments: IT Management, Development and Integration; Process Management, IT Consulting, Hardware Maintenance and Support, and Software Support. The report also presents the vendor landscape and a corresponding detailed analysis of the four leading vendors in the IT market in Poland. In addition, it discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
03.2 Product Offerings Some of the products offered by the major vendors in the IT market in Poland are listed below: Company
Products Offered
Asseco Poland
Software Development Outsourcing
Desktops Laptops Monitors Printers Accessories Ink, Toner, and Paper Scanners Calculators Services IT Management Software HP Large-format Supplies HP Smart Stream Solutions
HP
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IT Market in Poland 2014-2018
IT Market in Poland 2014-2018
Company
4
Products Offered
Inkjet Web Presses
IBM
Application Infrastructure Big Data Cloud and IT Optimization Data Warehousing Enterprise Marketing Management Application Management and Integration Communication Services Software Services Business Process Outsourcing Software Product Finder Business Analytics Systems and Servers Storage Products
Microsoft
Windows Products Internet Explorer Office Products Microsoft Hardware Xbox Windows Phone Outlook.com SkyDrive Cloud Storage Skype MSN Bing All Server and Tools Products
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
04. Market Research Methodology 04.1 Market Research Process TechNavio has collected key data related to the IT market in Poland and analyzed these data using a variety of methods. The market dynamics have been ascertained following a detailed study of the micro, meso, and macroeconomic indicators of the market.
04.2 Research Methodology This report is based on an in-depth qualitative and quantitative analyses of the IT market in Poland. The quantitative analysis involved the application of various projection and sampling techniques. The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions.
Exhibit 1:
Market Research Methodology
IT Market in Poland 2014-2018
Source: TechNavio Analysis
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Based on the research results and technical insights thus gathered, TechNavio analysts have provided a comprehensive analysis of the varied aspects of the market. The impact of global economic conditions and other macroeconomic indicators were also considered when assessing the market.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
05. Introduction IT is an integrated platform that includes hardware, software, and services. The IT department of an organization is responsible for storing, protecting, processing, transmitting, and retrieving information. The role of an IT department in an organization is to integrate various business processes through hardware, software, and service solutions, using different technologies. IT is required to develop a secure cyber environment, maintain a uniform flow of information, and build positive economic conditions in the long term. Economic growth in Poland has encouraged many businesses to invest in IT and contribute to the development of the country's IT infrastructure. IT has been one of the strongest contributors to the Polish economy. IT services contributed 29.64 percent to the IT market in Poland in 2013. It is the fastest growing segment of the IT market followed by the Software segment. The IT Services and Software markets in Poland are expected to grow at a CAGR of 7.88 percent and 5.65 percent, respectively, during the forecast period. The Hardware market in Poland accounts for 56.34 percent of the overall IT market, but the yearon-year growth of this segment is expected to slow down during the forecast period. The Hardware market is expected to grow at a CAGR of 4.28 percent over the next five years. The IT market in Poland is expected to grow at a CAGR of 5.59 percent during the period 2013-2018. Many factors drive the growth of the IT market in Poland. An increase in the number of IT professionals is one of the major drivers in the market. Many IT students graduate from Polish universities every year. The IT sector in Poland focuses on the latest technological skills and thus provides the best training to its professionals. Low-cost labor is another major driver in the market. Poland has one of the lowest labor costs in Europe, which makes the country an attractive location for IT outsourcing services. Despite the presence of growth drivers, the growth of the IT market in Poland is curtailed by some serious challenges. For instance, the Software segment suffers from data theft and piracy, resulting in heavy financial losses for vendors. Advanced solutions are being implemented to curb software piracy, which has had a considerable impact on the market over the last few years. The increasing use of open-source software is another challenge faced by the IT market in Poland. The IT market in Poland is expected to grow because of the presence of some positive trends. One such trend is the rapid expansion of cloud computing in Poland, which is expected to increase in the future because of the efficiency and cost advantage associated with the service. Another major trend is the development of mobile applications. The majority of
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
organizations in Poland, including banks are focusing on developing web and mobile applications across various platforms to meet specific business needs.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
06. Market Landscape 06.1 Market Overview The evolution of the IT market in Poland has had a major influence on the development of the IT infrastructure, education, the standard of living, and development of a large number of enterprises and SMEs. The report considers the revenue generated from the sale of hardware, services, and software, which is further categorized as shown below:
Exhibit 2:
Overview of the IT Market in Poland
HARDWARE
•PCs •Peripherals and Devices •Servers •Storage Devices
SOFTWARE
•Application Software •Infrastructure Software
IT SERVICES
•IT Management •Development and Integration •Process Management •IT Consulting •Hardware Maintenance and Support •Software Support
Source: TechNavio Analysis
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
06.2 Market Size and Forecast The IT market in Poland was valued at US$11.27 billion in 2013 and is expected to reach US$14.79 billion by 2018, growing at a CAGR of 5.59 percent.
Exhibit 3:
IT Market in Poland 2014-2018 (US$ billion)
Source: TechNavio Analysis The IT market in Poland is expected to grow rapidly during the forecast period. The main reasons for this growth are the rapid advances in technology and the growing investment by foreign enterprises, which will increase the demand for skilled IT professionals. The IT sector in Poland is expected to generate more employment at a consistent pace. Also, the market is experiencing high growth because of an increase in disposable incomes and increased efforts by the government to promote IT adoption through the use of EU funds and society-related initiatives. For instance, Poland's National Development Strategy 2030 mainly focuses on improving the quality of life and enhancing economic potential through knowledge-based education, creating digital awareness, and transforming the country into a fast paced technological country. The programs undertaken by the EU under the auspices of the National Development Strategy 2030 include the Digital Poland Program, Intelligent Development Program, the EU's Cohesion Policy 2014-2020, and the Knowledge Education and Development Program. As a result of the government's strategic plans to make Poland a regional IT service hub, there is increased opportunity in the IT Services segment. The EU funds for IT infrastructure development
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
will drive demand for IT products and services, in addition to developing broadband networks and e-services. The popularity of e-commerce has increased the usage of the internet and mobile devices. Also, the majority of enterprises, especially SMEs, have realized the importance of adopting cloud computing technology in their business. There is an increased focus on SMEs to help them develop their core competencies and become fully equipped to compete with foreign players in the country. BFSI, Administration, and Telecom are the key sectors that are spending on IT in Poland. They are expected to remain the highest spenders in the IT market in Poland during the forecast period and their contribution will drives the IT Services and Software segments. The Administration sector will remain the major purchaser of IT services and products in Poland. The IT market in Poland is developing rapidly and is expected to maintain its growth trajectory during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
06.3 Five Forces Analysis
Bargaining Power of Suppliers (Low) The market is highly competitive market and this has resulted in low switching costs and pricing pressures
Threat of Substitutes (Low) There is a wide variety of products and services available in the market from different manufacturers
Threat of Rivalry
Bargaining Power of Buyers
(High)
(High)
The acquisition of smaller players by bigger vendors will increase the latter's market share and reduce competition
There is a wide variety of options available to endusers in the market and there is increased focus on small deals
Threat of New Entrants (High) Increased efforts by the government to promote IT have encouraged new players to enter the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Key The impact of the five forces is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:
Low
- Negligible or no impact on the market landscape
Moderate
- Medium-level impact on the market
Moderately High - Significant impact on the growth of the market
High
- Very high impact, with radical influence on the growth of the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
07. Market Segmentation The IT market in Poland is developing rapidly and is highly competitive. Economic optimism and improvements in the IT infrastructure of Poland are encouraging businesses to invest in IT. The IT market in Poland consists of three segments: Hardware, Software, and IT Services. In 2013, the Hardware segment accounted for 56.34 percent of the IT market in Poland, while the IT Services segment accounted for 29.64 percent and the Software segment accounted for 14.02 percent.
Exhibit 4:
IT Market in Poland Segmentation 2013
Source: TechNavio Analysis The majority of enterprises are spending on hardware rather than on software and services. The IT market in Poland is also supported by private consumption. Despite the high adoption of notebooks and laptops, tablets are expected to dominate the market more than any other portable device. However, the Hardware segment is expected to grow slowly during the forecast period as the market is likely to experience a decline in the sales of notebooks, laptops, desktops, and portable PCs. The prices of tablets are expected to go down as a result of intense competition, which might also contribute to the slow growth of the Hardware market during the forecast period. There are low entry barriers in the Software segment, which is competitive and fragmented because of the number of vendors in the segment. The Software segment has a low share of the market because of piracy and counterfeiting activities. However, this segment has substantial
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
potential to grow as a large number of SMEs are keen to install cloud computing solutions. Also, the Enterprise Software market in Poland is expected to grow because of the high interest that vendors have in SMEs. Currently, many IT components and solutions are becoming outdated as a result of continuous advances in technology. Hence, these components and solutions need to be upgraded and improved to serve current market demands. Enterprises in Poland are anxious to implement new technologies to support domestic and international growth and to achieve diversification. The majority of firms can find good opportunities to outsource their business in Poland as the country is a regional outsourcing leader.
Exhibit 5:
IT Market in Poland Segmentation 2013-2018
Source: TechNavio Analysis It is expected that the market share of the Hardware segment will decrease over the period 2013-2018 and that 3.4 percent of its share will be taken by the Software and Services segments. Declining sales of laptops and notebooks and increasing sales of low-cost tablets are the main factors for this projected decline in market share. In contrast, the IT Services segment is expected to increase its share by 4 percent by the end of the forecast period. The market share of the Software segment is also expected to grow slightly toward the end of 2018. With the latest advances in technology and popularity of cloud computing and the increase in virtualization and digitization, there is also an increased demand for updated software products that are compatible with the latest technologies.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
07.1 Hardware Market in Poland 07.1.1 Market Size and Forecast The Hardware market in Poland was valued at US$6.35 billion in 2013 and is expected to reach US$7.83 billion by 2018, growing at a CAGR of 4.28 percent.
Exhibit 6:
Hardware Market in Poland 2014-2018 (US$ billion)
The Hardware segment is the largest part of the IT market in Poland, constituting 56.34 percent of the market in 2013. Even though investment in hardware is expected to increase by the end of 2018, revenue is expected to slow down because of increased demand for low-cost tablets and a decline in the sales of notebooks and traditional PCs. The volume of hardware products continues to increase, but intense rivalry and competition along with pricing pressures will hamper the growth rate of the Hardware segment to some extent. The increased adoption of cloud computing and virtualization technologies has reduced the demand for IT infrastructure such as servers and storage devices, resulting in a decline of the Hardware market in Poland. Investment in the Hardware segment is expected to be slow compared to that in the Software and IT Services segments during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
07.2 Software Market in Poland 07.2.1 Market Size and Forecast The Software market in Poland was valued at US$1.58 billion in 2013 and is expected to reach US$2.08 billion by 2018, growing at a CAGR of 5.65 percent.
Exhibit 7:
Software Market in Poland 2013-2018 (US$ billion)
Source: TechNavio Analysis There are about 5,000 large enterprises in Poland and a considerable number of SMEs that are investing in the latest software products available in the market. The R&D department of the company is primarily involved in developing innovative software products. Demand for enterprise applications such as office suites, CRM, ERP, SCM, and ECM was one of the major drivers of the growth of the Software market in Poland in 2013. The other growth areas include information management applications and business intelligence software. Microsoft is the largest proprietary software provider in Poland. Currently, some SMEs in Poland are using non-integrated software architecture, which causes various problems such as loss of information, lack of access to correct information, and lack of integration capabilities. Hence, SMEs are investing in ERP and CRM solutions that can easily address these issues in the coming years. In enterprises, SCM software is required for various
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
applications including planning, forecasting, and managing supply chains at various levels. The increasing complexity in the supply chain of the enterprises in Poland is expected to drive the demand for SCM software during the forecast period. The BFSI, Administration and Telecom sectors are expected to be the major end-users of ERP and SCM software during the forecast period as they are expected to expand both domestically and internationally. At the moment, the Enterprise Applications Software market in Poland is dominated by local vendors such as Asseco Business Solutions, BPSC, Comarch, Digitland, Epicor Software, Exact, HansaWorld, IFS, Infor, Macrologic, Microsoft, Oracle, PC Guard, QAD, Rekord, SAP, Sage Group, Soneta, Streamsoft, and Unit4TETA. Since only a few small-sized enterprises have implemented application software, foreign vendors can see that there is huge untapped potential in the Enterprise Applications Software market in Poland.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
07.3 IT Services Market in Poland 07.3.1 Market Size and Forecast The IT Services market in Poland was valued at US$3.34 billion in 2013 and is expected to reach US$4.88 billion by 2018, growing at a CAGR of 7.88 percent.
Exhibit 8:
IT Services Market in Poland 2014-2018 (US$ billion)
Source: TechNavio Analysis The government's stated long-term goal of transforming Poland into a developed industrial economy by 2030 has paved the way for various developments in the IT Services segment. Various programs have been launched to improve IT infrastructure and IT skill sets and create a valuable IT talent pool that can compete globally. The growing demand for hardware and software products among local businesses has also created increased demand for IT services. However, Poland is expected to improve its position in the Global Outsourcing market during the forecast period. In Poland, enterprises have already started adopting global delivery models that include hiring external service providers for package implementation and application development. Multinational companies such as IBM, HP, and Microsoft have opened global delivery centers, making Poland a hub for IT outsourcing. Currently, there are approximately 300 shared service centers in Poland, and this number is expected to grow during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Several enterprises in Poland have started outsourcing services to onshore and offshore service providers to meet the growing demand. The types of services outsourced include implementation, IT operation and maintenance services, IT applications and management services, data analytics services, technical services, procurement services, and knowledge process services.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
08. State of Cloud Computing in Poland The Cloud Computing market in Poland was valued at US$108.01 million in 2013 and is expected to reach US$430.06 million by 2018, growing at a CAGR of 31.83 percent. The market grew at an annual rate of 37.74 percent in 2014 and is expected to grow by 28.86 percent in 2017 and 25.69 percent in 2018.
Exhibit 9:
Cloud Computing Market in Poland 2014-2018 (US$ million)
Source: TechNavio Analysis An increased number of Polish enterprises are adopting cloud computing solutions to increase efficiency, optimize business processes, and save cost. Nearly 68 percent of companies are expected to outsource their IT services in the coming years. This has increased the opportunity to offer outsourcing for finance and banking services as well as IT solutions. The US e-commerce giant Amazon plans to introduce space for its servers and provide cloud computing services in Poland. Moreover, the market for cloud computing is increasing among Polish SMEs. Most SMEs are adopting cloud computing to access the latest technologies, connect with regions outside Poland, and make use of IT outsourcing in Poland. In addition, SMEs are using services such virtual video streaming, without the use of hardware and software. Approximately, 47 percent of companies are expected to take advantage of cloud solutions during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
SaaS is the most promising cloud service offering compared to other services such as IaaS and PaaS. Standardization, low cost, ease of upgrading, reduced time to benefit from the service, and scalability and integration with in-house infrastructure are some of its advantages. SaaS is being widely adopted by SMEs because of its flexibility and low-cost advantages. However, with an increase in the number of mobile and web applications in the IT market in Poland, IaaS and PaaS services are also expected to experience growth during the forecast period. IaaS provides computing infrastructure with the help of internet technologies. IaaS offers benefits such as ubiquitous access, clarity of service level agreement, transparency, predictability of costs, more retained control than SaaS, and dynamic scaling of resources. PaaS is the smallest segment of the Cloud Services market in Poland. Cost savings, reduced technical maintenance, and increased mobility are some of the advantages offered by PaaS. Demand for cloud services is strongest in the Administration and BFSI and among SMEs. As a result of the high broadband proliferation in the Poland, SMEs are expected to increase their investment in cloud computing during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Market Segmentation by End-user The constantly evolving IT environment in Poland has made it essential for organizations to continually innovate and revise their existing business models and enterprise infrastructure to adapt to the varying market conditions and gain an advantage in a highly competitive market. Various end-user segments are investing in IT in Poland, as shown below:
Exhibit 10:
IT Market in Poland Segmentation by End-user 2013
Source: TechNavio Analysis The Administration sector accounted for 23.25 percent of the IT market in Poland in 2013. The sector comprises local government and public sector organizations. The majority of IT products and service in Poland are purchased by the Administrative sector. A major part of EU funds has been utilized by central and regional institutions to promote the implementation of IT solutions. Several big tenders and contracts are expected to come through IT companies involved in public administration. The Ministry of Administration and Digitization is making efforts to implement an e-administration system, broaden internet access, and improve the digital skills of the population. These government activities contribute to the demand for IT products and services in Poland.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
The BFSI sector accounted for 20.12 percent of the market in 2013. The increased usage of IT in the sector has boosted the need for information security in Poland. As such, it is essential for banks and financial institutions to adopt IT to sustain their growth in today's highly competitive and technologically advanced environment. Polish banks are aiming at centralizing their financial operations to improve communication and reduce operating costs. Also, the Polish populace is an enthusiastic adopter of the most cutting-edge technologies, including smartphones and tablet computers, thus promoting online banking to a great extent. With increased adoption of IT initiatives, a strong need for software testing is being observed as banks and financial institutions mobilize to tackle the challenges posed by major upgrades in applications. Better risk management, transparency, and managing the high volatility of the market are high priorities for banks in the country. The Telecommunication sector accounted for a share of 15.9 percent of the IT market in Poland in 2013. Poland is one of the fastest growing countries in Central and Eastern Europe with intense competition among all segments. An increased number of mobile devices such as smartphones, tablets, and notebooks has resulted in a rise in demand for mobile applications. Also, the development of intelligent networks and smart devices such as smart metering systems has increased the demand for greater bandwidth. Smart metering systems helps in reducing the energy cost of data processing and also increases investment in IT products and services. The Manufacturing sector accounted for a 9.2 percent share of the IT market in Poland in 2013. Demand for IT products and solutions is expected to increase in this sector during the forecast period because more manufacturing SMEs are likely to start using ERP, CRM, and SCM software packages. Currently, manufacturing companies are adopting ERP software solutions more than companies in other sectors. There is increased adoption of SCM software in this sector as well because it helps enterprises simplify their complex supply chain network. In addition, the expansion of enterprises has resulted in a rise in the number of large global supply chains, which is further driving demand for SCM software. CRM software is also adopted by manufacturing units to improve their customer satisfaction levels. The Utilities sector accounted for a 7.2 percent share of the IT market in Poland in 2013. Utilities in Poland are managed by public service corporations that are increasingly deploying transmission grid monitoring systems and analytics to increase cost-effectiveness, service reliability, and billing processes. The necessity for system integration and smart metering systems has led several energy producers to invest considerable sums in renewable energy sources. Currently, this sector is also contributing to the IT market in Poland and its contribution is expected to increase in the future.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
The Others segment comprises enterprises involved in tourism, healthcare, education, real estate, retail, and construction. With increased broadband and internet usage in Poland, retailers are now implementing online shopping options for their customers. This trend has led to an increased risk of data security breaches and online fraudulent practices, so retailers are investing in cyber security and data protection measures. Also, the rise in adoption of mobile devices will primarily increase the online shopping during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
09. Buying Criteria Parameter
Details
Customer Segments Administration BFSI
Costeffectiveness
IT products and services should be competitively priced and offer valuefor-money to end-users
Manufacturing Telecommunication
Reliability
Security
Stability
Business stability and a strong balance sheet are critical for any client and IT services and solutions should be able to provide
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
High High High High High High High
Low
Administration
Low
High High High
Low
High
Low
High High
Low
Utilities
Low
Administration
Low
BFSI
5
Low
Low
Telecommunication
4
Low
Utilities
Manufacturing
3
Low
Low
Telecommunication
2
Low
Administration
Manufacturing
High 1
Low
Low
BFSI IT services and solutions should be able to provide a secure environment for sensitive information of end-users
Low
Utilities
BFSI IT services and products should be able to provide uninterrupted business flow to clients
Significance Attached
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
High High
Low
High
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
a stable environment for end-users
Manufacturing Telecommunication
Utilities
Low
High 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Low
High
Low
High
Key The impact of the buying criteria is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:
Low
- Negligible or no impact on the market landscape
Moderate - Medium-level impact on the market
High
- Very high impact, with radical influence on the growth of the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
10. Market Growth Drivers Some of the major drivers of the IT market in Poland are discussed below:
Pool of Competent and Talented IT Professionals
Availability of Low-cost Labor
Heavy Investment by Foreign Companies
Availability of EU Funds
Pool of Competent and Talented IT Professionals Poland has a pool of skilled and technical professionals. The academic qualifications of IT specialists in Poland are recognized globally. The quality and creativity of these IT specialists often exceed employers' expectations. Polish IT specialists rank the highest in programming contests such as Code Jam and the Imagine Cup. Knowledge of foreign languages is also increasing among the youth. Currently, fluency in German gives Polish IT specialists an added advantage as they can easily cooperate and interact with German-speaking clients on a daily basis. Availability of Low-cost Labor The Polish market is characterized by low-cost labor. Indeed, Poland has one of the lowest labor costs in Europe. Developed regions such as Radom ski near Warsaw and others also provide easy access to low-cost blue collar workers. This cost advantage places Poland third after India and China in the list of best outsourcing locations. IT is also one of the most efficient and productive sectors in the Polish economy because the ratio of salary paid to value added for employees working in the sector is better than in most other industry verticals in Poland. Heavy Investment by Foreign Companies The growth of the IT market in Poland is expected to be driven primarily by foreign technologies during the forecast period. The IT sector is popular among foreign investors in Poland. Global companies such as Google, IBM, Microsoft, Oracle, and SAP have established branches in Poland. This is has had a positive impact on the market in terms of IT services and products sales. Moreover, the estimated value of the mergers and acquisitions of IT companies in the country is expected to reach US$672 million during the forecast period. Foreign investors prefer small-scale enterprises that are stable and have a diverse group of clients. However, sometimes, investing companies acquire large operating enterprises that are already equipped with an established base of operation in the market. SEZs are being developed to offer a conducive business environment that will attract both domestic and international IT companies. It is expected that
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Poland will be the most attractive market for foreign investors, followed by Turkey, Russia, and Romania, during the forecast period. Availability of EU Funds Poland is an established member of the EU and subject to EU laws. The EU also provides funds and grants for projects and programs in a variety of sectors such as Healthcare, Manufacturing, Education,
Environment,
R&D,
Human
Resources,
Transportation,
Energy,
and
Public
Administration. Entrepreneurs and local governments are the primary beneficiaries of EU funds. The EU's Cohesion Policy 2014-2020, implemented in December, 2013, was framed with the objective of providing the necessary framework for the long-term sustainability of Europe including Poland and was distributed among six national programs and 16 regional programs. The Digital Poland Program is a new initiative being undertaken by the government to develop broadband internet networks, e-services, and digital literacy among the population. Moreover, the Knowledge Education and Development Program has helped in improving the education system in Poland. New operational programs for smart growth and development are also expected to be implemented during the forecast period.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
11. Drivers and their Impact Impact on Key Customer Category
Driver
Administration
Pool of Competent and Talented IT Professionals
Low
Availability of Low-cost Labor
Low
Heavy Investment by Foreign Companies
Low
BFSI High
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
High 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Low
High
Low
High
Low
High
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Low
High
Low
High 1
High
Low
High
High
Low
High
Impact on Key Customer Category
Driver
Telecom
Pool of Competent and Talented IT Professionals
Low
Availability Labor
Low
of
Low
High
Low
Availability of EU Funds
Manufacturing
Low-cost
Heavy Investment Foreign Companies Availability of EU Funds
by
Utilities High
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
High
Low
High
Low
High
Low
High 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Low
High
Low
High
Low
High
Key The impact of the drivers is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:
Low
- Negligible or no impact on the market landscape
Moderate - Medium-level impact on the market
High
- Very high impact, with radical influence on the growth of the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
12. Market Challenges Some of the key challenges faced by the IT market in Poland are discussed below:
Data Security and Privacy Risks
Issues with Government Policies and Regulations
Implementation of Smart Metering Systems
Increased Use of Open-source Software
Data Security and Privacy Risks The increased adoption of cloud computing has necessitated the need to ensure the security and privacy of data, especially confidential data that is moved to the public cloud. Generally, small firms are less vulnerable to such threats. However, this is a challenge faced by all SMEs, public administration, banks, large enterprises and individuals using cloud computing. Along with integrating its IT infrastructure with the newly adopted cloud technology, increased security measures need to be taken to ensure the safety and privacy of company data stored in the cloud. CERT Polaska, Poland's first security incident company, was activated in 1996 and is a recognized entity in computer security. The IT Security market in Poland is expected to develop during the forecast period and become an integral part of the technological support structure in all sectors. Issues with Government Policies and Regulations Government regulation has become a complex problem especially in IT market in Poland. Banks need to adopt more proactive and innovative approach to compliance. Fundamentally, this means evaluating core data and structural changes, standardizing operations and utilizing data for management decision making and innovation. Moreover, vendors must be updated about government regulations prior to entering any market and abide by them while operating in IT market in Poland. Inadequate transparency in the operations of regulatory bodies in Poland makes it difficult for vendors to prosper in the market. Implementation of Smart Metering Systems Smart meters are electronic devices that help in saving energy and produce power from their own energy sources such as windmills and solar panels. The burden of a huge investment, lack of regulatory strategies and policies, threat of hacking of remote devices, and lack of interoperability and technology risks are some of the challenges faced by the IT market in Poland when deploying a smart meter system in the country. In addition, the risk of personal data theft could also hinder the development of certain functionalities of the smart meter infrastructure. This results in uncertainty among companies as to whether they should invest in
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
smart metering systems on a large scale. A smart metering program has not yet been implemented in Poland, whereas it is commercialized in other countries such as Italy, Sweden, Finland, the Netherlands, the US, and Canada. Accurate bills, reduced theft of energy, and faster resolution of problems are some of the advantages enjoyed by these countries that have smart metering programs. Increased Use of Open-source Software The increased number of open-source software developers is having a substantial adverse effect on the Software segment of the IT industry in Poland. The majority of enterprises, public schools and government agencies are adopting open-source software solutions as it is less expensive than premium paid software. Open-source providers offer source code access to developers. This leads to the commoditization of software with various functionalities, which results in an increase in the incidence of bugs and usability issues. When this occurs, users have to re-learn new software and incur a switching cost.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
13. Impact of Drivers and Challenges
Key The impact of the drivers and challenges is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:
Low
- Negligible or no impact on the market landscape
Moderate
- Medium-level impact on the market
Moderately High - Significant impact on the growth of the market
High
- Very high impact, with radical influence on the growth of the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
14. Market Trends Some of the key market trends in the IT market in Poland are discussed below:
Popularity of Cloud Computing
Development of Mobile Applications
Increased Adoption of e-Commerce
Growth of Business Service Sector
Increased R&D Among Enterprises in Poland
Popularity of Cloud Computing Cloud computing is an internet-based technology used to maintain data and applications through the help of central remote servers. With its streamlined technology, cloud computing can simplify work processes and facilitate access by several users to the same information from anywhere at any time. Poland is ahead of Turkey in terms of SMEs being among the largest adopters of cloud computing. SaaS is the most promising cloud computing service offered in Poland, closely followed by IaaS and PaaS. A few learning management systems are offered as hosted or SaaS solutions in Poland. Also, a wide range of hybrid solutions are being adopted by enterprises in Poland. The benefits of cloud computing include payment based on usage, reduced investment in technology infrastructure, zero installation and maintenance costs, and free licensing of new software. Nearly 30 percent of companies in Poland have subscribed to IT services from the cloud. It is expected that companies will remain positive with respect to the expansion of the Cloud Computing market in Poland during the forecast period. Development of Mobile Applications Mobile devices such as smartphones and tablets provide an open platform for new mobile applications and services. Advanced mobile applications are one of the key aspects that are revolutionizing the IT market. The majority of organizations including banks are focused on developing web and mobile applications across various platforms for optimizing business process and operations. Mobile apps enables customers to perform key operations anytime and anywhere. However, a challenge that vendors in mobile application development could face is the compatibility of these applications across all mobile device platforms. Vendors that are able to provide this feature will have an added advantage in this market. Increased Adoption of e-Commerce e-Commerce is one of the rapidly growing segments in Poland. e-Commerce facilitates the comfort of shopping online and home delivery, which have further promoted online shopping in the country. However, the growth of e-commerce is curtailed by inhibitors such as fake goods
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
and credit card theft. Various retailers now offer the option of cash on delivery to help customers overcome the issue of online security theft. In Poland, nearly 80 percent of internet users visit ecommerce sites, which is more than that recorded in the Czech Republic, Slovakia, and Hungary, and this is encouraging for new players thinking about entering the market. The population in Poland is increasingly using in mobile technology for shopping and other requisites. The number of mobile purchases via smartphones and tablets, wider access to the internet, higher attention to quality of service, and option of non-cash payments are the main factors that will contribute to the e-Commerce market in Poland during the forecast period. Growth of Business Service Sector Poland is expected to offer several IT outsourcing services during the forecast period. Poland has developed as a complete outsourcing location that allows companies to outsource their endto-end process in various languages such as English, Russian, and German. Also, foreign companies are adopting modern technologies to facilitate outsourcing. Companies in the US, Japan, Germany, the UK, and France among others are interested in outsourcing processes to Poland. A lot of investment is being made in Poland by companies based in Scandinavia as well. The IT market in Poland is expected to witness the growth of its business service centers in its small cities in the coming years. Increased R&D among Enterprises in Poland R&D is the term for a group of activities that includes research on cutting-edge technologies, development of new products, and improvement of existing products. R&D plays an integral role in encouraging innovations in Poland. Seventy percent of organizations in Poland prefer in-house R&D within the same company or group of companies. Companies such as Intel undertake R&D activities in Poland and in other locations in Europe. Intel provides technologically advanced products to its clients. During the forecast period, a large number of enterprises in Poland are expected to invest in R&D activities to gain a competitive edge over other countries.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
15. Trends and their Impact
Key The impact of the trends is graded on the basis of the intensity and duration of their influence on the current market landscape. The magnitude of the impact has been categorized as described below:
Low
- Negligible or no impact on the market landscape
Moderate
- Medium-level impact on the market
High
- Very high impact, with radical influence on the growth of the market
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
16. Vendor Landscape 16.1 Competitive Scenario Asseco Poland, HP, IBM, and Microsoft were the key vendors that dominated the IT market in Poland in 2013. These companies have a major hold and a strong base in the IT market in Poland. Adoption of IT initiatives in organizations is being encouraged and promoted by a huge amount of EU funds. These initiatives provide a strong insight into the future landscape of Poland. There is intense competition in the IT market because of the implementation of projects, outsourcing services, and presence of several multinational and local enterprises. The majority of vendors are focusing on the SME segment, which is growing at a fast rate.
16.2 Market Share Analysis 2013 Asseco Poland belongs to the Asseco Group, which is listed on the Warsaw Stock Exchange. Softbank, Prokom Software, and ABG are the other companies associated with the Group. The company is a combination of a software house and service provider. Asseco Poland is the biggest supplier of IT solutions to the Public Administration, BFSI, Health, and Integration sectors. The company is ranked second after HP in terms of revenue in the IT Services market in Poland. It is the second largest provider of ERP systems after SAP. HP is one of the largest manufacturers of PCs, enterprise servers, storage devices, and imaging products in the world and it has a diverse range of partners. It has developed new products and services to meet customer needs and respond to emerging technological trends. HP has gained an edge in the Global IT Outsourcing market. It focuses on data warehousing/business intelligence, web solutions, SAP ERP, CRM and SAP BW solutions, application management, quality assurance, testing, and business and systems analysis. HP is recognized as the best employer in the Business Process Outsourcing industry in Poland, followed by Capgemini and Infosys. IBM is a US-based company and has a wide market presence in Poland. It has the long term vision and track record of delivering strong projects in the IT market. IBM has a strong focus on SMEs, which is one of the fastest growing segments of IBM's business and it has several midmarket offerings for this segment. It has offered the latest IT services to the Polish market, thus enabling local companies to compete effectively on the global level. Microsoft has increased its focus on enterprise applications and infrastructure software programming applications. The increasing potential of Poland is compelling the company to invest more in the country. Its enterprise application software solutions are offered as Microsoft
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Dynamics applications, which are delivered through a network of reselling partners that provide specialized services.
16.2.1 Other Prominent Vendors Company
Description
Accenture
IT consulting and IT services firm
Blue Media
Most innovative payment solutions company in Poland
Capgemini
World's foremost providers outsourcing services
Comarch
International software house and system integrator based in Krakow, Poland
Dell
IT hardware, software, and services provider
Intel
World's largest and highly valued semiconductor chip maker, based on revenue
Oracle
Provides computer database, computer software, computer middleware, computer systems, and computer hardware
SAP
Global IT enterprise software provider
of
consulting,
technology,
and
Accenture Poland is a management consulting, technology services, and outsourcing company. Its delivery centers in Lodz and Warsaw cater to various industry clients and offer two types of services: business and technology. Blue Media is a leading IT company specialized in providing services to the Financial sector. Established in Sopot, Northern Poland in 1999, its clientele includes the largest banks and insurance companies operating in the Polish market. The company aims at providing innovative systems focused on transaction platform support. Also, it is the largest outsourcing company in Poland and the largest IT company in the Polish region of Pomerania. In 2013, the number of banks working in partnership with Blue Media had increased to over 200. Capgemini Poland is established in 1996 in Warsaw, Poland. The company provides consulting, IT technology, and outsourcing services. Capgemini employs more than 5,500 consultants and IT professionals as well as business process experts in Poland. Its main office for IT and business processes is in Warszawa and it has other centers in Wroclaw, Krakow, Katowice, and Opole.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
Comarch was founded in 1993 and is headquartered in Krakow, Poland. Known as one of the largest IT companies in Poland, the company provides services for sectors such as Telecom, BFSI,, and Public Administration. It focuses on ERP, IT security, CRM, business intelligence, and other IT solutions. It is a publicly listed company on the Warsaw Stock Exchange. Dell is involved in the production of desktops, laptops, and PC systems. It has a strong presence in the IT market in Poland. It is increasingly targeting the SMEs in the market, which constitute the majority of businesses in Poland. Dell has also launched operations in a Polish SEZ. Oracle is headquartered in Redwood Shores, California, US and is a US multinational company offering products such as database tools and applications, services such as consulting, and education and support services. It has a presence in over 145 countries around the world. The company's recent launch of mobility solutions through its enterprise performance management software and ERP solutions is expected to strengthen its position in the IT market in Poland. SAP is a leader in the Global Enterprise Applications market in terms of revenue from software and software-related services. It is also the third largest independent software manufacturer in terms of market capitalization. SAP has more than 171,000 customers in over 120 countries. SAP markets and allocates its products and services mainly through a global network of local subsidiaries that are licensed to distribute SAP products to customers in demarcated territories. Under their license agreements, subsidiaries pass on a defined percentage of revenue generated from products to SAP.
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
17. Key Vendor Analysis 17.1 Asseco Poland 17.1.1 Business Overview Incorporated in 1991 and headquartered in Rzeszow, Poland, Asseco Poland is the largest corporation in the Technology sector and is listed on the Warsaw Stock Exchange. It provides various services and software solutions to the Finance, Healthcare, Public administration bodies Telecom and Utilities sectors. It is a major player in the Software Producers market in Europe. It has become a leader in the IT market in Poland by gaining expertise in IT and developing proprietary software. It has established a global presence through the Asseco Group, which has built a strong network of companies operating in over 30 countries worldwide. It is ranked sixth among the largest software producers in Europe, followed by companies in the UK, France, and Germany.
17.1.2 Business Segmentation Exhibit 11:
Business Segmentation of Asseco Poland
Third-party Software and Services Computer Hardware and Infrastructure
Proprietary Software and Services
Asseco Poland Source: TechNavio Analysis
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
17.1.3 Key Information Company Details
Description
Product Portfolio
Software Development Outsourcing
April 2014: Asseco Poland in association with mBank Brokerage House launches stock trading app for iPad users, first time in Poland April 2014: Launches a specialized application, Asseco Group Life, for insurance companies January 2014: The Municipal Office Ostroweic Swietokrzyski Information Resources is equipped with modernized server to provide cloud computing to all organizational departments in the municipality
Recent Services Launches
Key Partnerships
Key Mergers and Acquisitions
April 2014: Signs an agreement with independent public complex and regional hospitals based in Opole and the Bielsko-Biala province to implement Asseco Medical Management Solutions March 2014: Signs and agreement with the Information Network Security Agency, an Ethiopian government agency, to implement modern IT solutions in the country's energy market July 2013: Acquires 70 percent stake in R-style Softlab, a Russian software maker, for US$28 million
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IT Market in Poland 2014-2018
17.1.4 SWOT Analysis Strengths
Weaknesses
Asseco Poland is the largest Polish IT company and it has a strong image in the IT market in Europe as well
The company's operations and its development of products depend on the knowledge, experience, and professional qualifications of its employees. Thus, any shortage or layoffs of qualified employees may hamper the overall performance of the company
It is a major player in European Software Producer market It has a sturdy financial structure It has a team of highly qualified specialists engaged in the development of IT solutions
Opportunities
Threats
The company could provide its own software and services to its clients, including SMEs
There is intense competition from both local and international players, which makes it difficult for the company to win large contracts The company faces a risk of potential legal disputes concerning the ownership of intellectual rights, especially copyrights to computer programs
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IT Market in Poland 2014-2018
17.2 HP 17.2.1 Business Overview HP, which was incorporated in 1939, is headquartered in Palo Alto, California, US and is a leading global provider of products, technologies, software, solutions, and services to individual customers, SMEs, and large enterprises. Its customers include those from the Government, Healthcare, and Education sectors. HP's business is divided into seven main segments: Personal Systems, Printing, the Enterprise Group, Enterprise Services, Software, HP Financial Services, and Corporate Investments. Though it has a presence in IT services, software, and solutions, its major revenue is generated from IT hardware. HP Poland has been the biggest IT company and IT service provider in Poland since 1997. It is one of the major hubs in HP's global business process services delivery network in EMEA which offers services to clients around the world in 55 countries and in 27 languages. It focuses on data warehousing/business intelligence, web solutions, SAP ERP, CRM and SAP BW solutions, application management, quality assurance, testing, and business and systems analysis. HP is recognized as the best employer in the Business Process Outsourcing industry in Poland, followed by Capgemini and Infosys.
17.2.2 Business Segmentation Exhibit 12:
Business Segmentation of HP
The Enterprise Group
Enterprise Services Software
HP Financial Services
Printing
Personal Systems
HP
Corporate Investments
Source: TechNavio Analysis
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IT Market in Poland 2014-2018
17.2.3 Key Information Company Details
Description
Product Portfolio
Desktops Laptops Monitors Printers Accessories Ink, Toner, and Paper Scanners Calculators Services IT Management Software HP Large-format Supplies HP Smart Stream Solutions Inkjet Web Presses
April 2014: PKO Bank Polski, the largest universal bank in association with HP in Poland introduces mobile payment services November 2012: Launches its new Business Process Outsourcing Center in Lodz, Poland
Key Highlights
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IT Market in Poland 2014-2018
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IT Market in Poland 2014-2018
17.2.4 SWOT Analysis Strengths
Weaknesses
HP is one of the most prominent vendors in the IT market in Poland
The company depends on the sales of PCs, especially laptops. However, the PC market has matured and is expected to decline in the coming years
It has a diversified product portfolio It is one of the leading suppliers in the PC sub-segment in Poland It has strong capabilities in the Printer sub-segment in Poland Its acquisition of the IT outsourcing company, EDS, has boosted its outsourcing deals, further strengthening its position in the IT Outsourcing segment Poland
It depends highly on third-party suppliers. Shortages, excess supply, and risks related to the terms of contracts could hamper its relationship with suppliers. Hence, the company's revenue and gross margin could suffer if it fails to manage supplier relationships properly
Opportunities
Threats
The company's software-defined networking open eco-system provides a simple way for customers to buy and implement network services, which creates more opportunities for the company in Poland
The market is hyper-competitive as a result of emerging players, which could lead to a decrease in the market share of the company
Its global business service operations in Wroclaw provide strong and costeffective IT services to more than 20 countries
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IT Market in Poland 2014-2018
17.3 IBM 17.3.1 Business Overview IBM is a global enterprise that operates in 175 countries around the world. Apart from being a leading IT and consulting service provider, it is also a technology leader, actively involved in R&D activities to promote innovation. Founded in 1911 and headquartered in New York, US, it employs 434,246 personnel worldwide. With nine research laboratories worldwide, IBM holds more patents than any other US-based technology firm. Its IT services include application management,
business
continuity
and
resiliency,
cloud,
data
center,
integrated
communications, mobility services, security, software, strategy and design, technical support, application outsourcing, business process outsourcing, IT outsourcing and hosting, and training. Headquartered in Poland's capital Warsaw since 1991, IBM owns specialized centers that support customers worldwide, including the IBM Global Delivery Centre in Wroclaw, Business Transformation Outsourcing Centre in Krakow, and Competence-Implementation Centre in Gdansk. IBM has regional offices in Katowice, Wroclaw, Krakow, Poznan, and Gdansk. IBM is creating a new computing infrastructure and information management system in Poznan with a number of clients such as Volkswagen. The company has also established a significant presence by cooperating with academic centers in the Silesia region of Poland with the objective of imparting IT training to students and developing cloud computing technology in universities.
17.3.2 Business Segmentation Exhibit 13:
Business Segmentation of IBM
Software Global Business Services
Global Technology Services
Systems and Technology
IBM
Global Financing
Source: TechNavio Analysis
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IT Market in Poland 2014-2018
17.3.3 Key Information Company Details
Description
Product Portfolio
Application Infrastructure Big Data Cloud and IT Optimization Data Warehousing Enterprise Marketing Management Application Management and Integration Communication Services Software Services Business Process Outsourcing Software Product Finder Business Analytics Systems and Servers Storage Products
February 2014: Announces a new pay-as-you-go cloud storage model to help enterprises manage their data and cloud storage solutions June 2013: Announces a new delivery center in Katowice that provides a wide range of IT services
Key Highlights
September 2013: ANOVO, a market leader in supply chain management, announces the continuation of its partnership with IBM into 2014
March 2014: Acquires Cloudant, a privately held DBaaS provider, to create mobile and web applications
Key Partnerships
Key Mergers and Acquisitions
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IT Market in Poland 2014-2018
17.3.4 SWOT Analysis Strengths
Weaknesses
IBM is among the leading IT service providers in Poland with a comprehensive portfolio of IT services and solutions. It is known for its global reach and strong execution capabilities
The company is known for its focus on end-to-end IT services and solution capabilities. However, this focus may not be attractive to organizations looking for a company to cater to a few specific requirements
It has a good team of skilled and experienced IT professionals
SMEs find its offerings comparatively expensive and beyond their requirements
Opportunities
Threats
Its investments in R&D could be utilized to develop breakthrough technologies or further improve its current product or service offerings
In the Software segment, the entry barriers are low so many players will come into the business and attract SMEs by offering products at low prices
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IT Market in Poland 2014-2018
17.4 Microsoft 17.4.1 Business Overview Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. It is a US multinational corporation headquartered in Redmond, Washington, US. In financial the year ended 2013, the company generated revenue of US$77.31 billion and net profit of US$22.12 billion. It achieved growth of 4 percent over the previous financial year ended 2012. It employs about 101,914 personnel worldwide. Microsoft is the world leader in software, services, and internet technologies for personal and business computing. Its products are developed for integration with the Windows server infrastructure and they are built on the Windows server operating system. The cloud computing service of Microsoft, including Microsoft Azure, comes under its Servers and Tools segment. The Microsoft office in Poland focuses on three areas: Education, support of SMEs, and support of e-justice initiatives. Microsoft, with the cooperation of Poznan Supercomputing and Networking Centre, launched its first innovation center in 2006 in Poznan. This new center deals with innovative solutions and technologies in IT security and outsourcing. It also provides consulting services to SMEs, healthcare authorities, local governments, and universities.
17.4.2 Business Segmentation Exhibit 14:
Business Segmentation of Microsoft
Online Services Division Entertainment and Devices Division
Server and Tools
Windows and Windows Live Division
Microsoft
Microsoft Business Division
Source: TechNavio Analysis Key Information
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IT Market in Poland 2014-2018
Company Details
Description
Product Portfolio
Windows Products Internet Explorer Office Products Microsoft Hardware Xbox Windows Phone Outlook.com SkyDrive Cloud Storage Skype MSN Bing Server and Tools Products Window Server SQL Server Exchange Server Visual Studio
June 2014: Bilot, a customer-focused business technology company, starts its first customer deliveries service in Poland based on the latest innovations in the SAP and Microsoft ecosystems
February 2014: Tagetik, a performance management software vendor, signs a distributor agreement with ITMAGINATION. It specializes in providing IT solutions based on a Microsoft applications platform
Key Highlights
Key Partnerships
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IT Market in Poland 2014-2018
17.4.3 SWOT Analysis Strengths
Weaknesses
Microsoft is one of the top IT firms in Poland
The company is dependent on hardware manufacturers to install its operating systems
The company has a strong presence in the Education and SME sectors in the country It is an emerging player in the Software market in Poland
Opportunities
Threats
The company has recently been increasing the stakes for virtualization experts with the launch of its new virtualization products. The increasing importance of virtualization in the market gives it an opportunity to grow
The open-source model is potentially disruptive for the company's business model and it could adversely affect the company's overall profitability IBM, Oracle, and others have collaborated on new platform technologies for their hardware, which replicates much of the value of Windows The emergence of new open-source software, become an alternative for expensive Microsoft project
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IT Market in Poland 2014-2018
IT Market in Poland 2014-2018
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18. Other Reports in this Series Global Directed Energy Weapons Market 2014-2018 Global Smart Weapons Market 2014-2018 Global Electronic Warfare Market 2014-2018 Global Man Portable Military Electronics Market 2014-2018 Global Maritime Security Market 2014-2018 Global Missiles and Missile Defense Systems Market 2014-2018 Global Marine Electric Vehicles Market 2014-2018 Global Military Helicopter MRO Market 2014-2018 Global Software Defined Radios Market 2014-2018 Global Military Electro-optic Infrared Systems Market 2014-2018 Global Military Armored Vehicles and Counter IED Vehicles Market 2014-2018 Global Military Robots Market 2014-2018 Global Commercial Aircraft Carbon Brakes Market 2014-2018 Global Flight Management Systems Market 2014-2018 Global Aerospace Composites Market 2014-2018
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IT Market in Poland 2014-2018
DISCLAIMER This report has been prepared from sources and data that we believe to be reliable, but we make no representation as to its accuracy or completeness. Any decision or action taken by the recipient based on this report shall be solely and entirely at the risk of the recipient. Opinions and information provided are made as at the date of the report issue and are subject to change without notice. All trademarks and copyrights remain the sole ownership of their rightful owners/licensees. In no event shall Infiniti Research have any liability to any party for special, incidental, tort, or consequential damages arising out of or in connection with this report, even if Infiniti Research has been advised of the possibility of such damages. Copyright © 2014 Infiniti Research Ltd. All Rights Reserved. Reproduction without written permission is completely forbidden.
ABOUT TECHNAVIO INSIGHTS TechNavio Insights is a customized set of reports based on the TechNavio platform. It builds on the intelligence available within TechNavio and leverages the custom research experience of our researchers. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and medium–sized companies in the technology space. For more information about TechNavio, please visit www.technavio.com
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IT Market in Poland 2014-2018
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