smart solutions
Nazwa przykładowego klienta Machines will think for you
Propozycja współpracy Terminator 3.0?
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
SEO
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Thinking Continuous cognitive process consisting of
associations and inferences, handling memory elements such as symbols, concepts, phrases, images, and sounds. In general, intelligence can be considered as a measure of the efficiency of thinking Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Intelligence • ability to perceive dependency
and draw conclusions • ability to learn • ability to solve problems
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Ideas are not born alone… If we do not teach them something, they will not be able to do it later…
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
„…through observation children learn not only to discover the world, but they also take over our
attitudes. If parents are not active in getting to know the world - they do not show any interest the attitude of their children will be similiar…”
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Web 2.0 was not a new technology, but the way of use of the already available one.
Maybe web 3.0 is analogous and all it takes is to
'teach our services to think' by using available components and technologies
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Web 3.0 / Marketing 3.0 We need to be where users are and follow them Assist them when they expect it Fulfill their needs in the first place
With good service the sale will come by itself
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Let’s "surround" them with care • Web service • Other websites • Customized mailing / newsletter • Mobile apps, as well as text messaging
• Other media tools
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Public administration • Web 1.0 - we have an email address
• Web 2.0 - we respond to email messages from the customers • Web 3.0 - we reply the same day
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
3 weeks?
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
What limits us?
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Machines will think for you Terminator 3.0?
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
How does it work? I didn’t have a car like this before, so I don’t know everything about its service. How can I turn the lights on, how to set the watch, how to set the mirrors? etc…
But I got the instruction manual… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Let's add some charm The best driver is…
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Interactive guide I try it for the first time, so it asks if I want to undergo a short training.
I get information that will allow me to get home (weather
and road conditions). Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Sometimes a light bulb burns Or some other part is used…
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Expedition to the unknown or a shorter trip
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
I like to read things but most often…
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
"My" portal • What I like reading / watching
• Information tailored to the time of day • With ads that interest me • With the store when I need it
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
"My" shop • I ask why I canceled my shopping
• It reminds me that I have to buy a new bulb • It makes a shopping list for a party for me • It knows that a new recipe has been "following me" for some time now
• It answers every question, i.e. about products Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
By providing care, the risk of "I did not know" is reduced.
"System" takes care of providing information by means of www, a mobile app, SMS, email,
a car display, in advertising spaces on websites, etc.
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Is it possible? Yes, of course! • Loyality programs can build a positive brand feel
among your customers. It requires a lot of work, some bigger budgets and you have to think it through, but it can be done.
There is only one but… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
"One" but … • Am I not being followed too closely? • Do they know more about me than I would want to? • Do they know me better than I know myself?
• What about privacy and security?
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Unfortunately, this involves sharing more information about you.
Unfortunately, this involves sharing more information about you.
Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions
Łukasz Szymański E-marketing consultant Phone: +48 17 860 21 86 ext. 173 +48 500 067 606 e-mail:
[email protected] www.ideoagency.com
