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THE ULTIMATE BUSt E55 MASTERY SYSTEM
STEPHEN M.R. COVEY Stephen M.R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and adviser on trust, leadership, ethics and high performance, he speaks to audiences around the world. He is the New York Times and #1 Wall Street Journal best-selling author of The SPEED of Trust, a ground breaking and paradigm-shifting book that challenges our age-old assumption that trust is merely a soft social virtue and instead demonstrates that trust is a hard-edged economic driver a learnable and measurable skill that makes organizations more profitable, people more promotable and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend and restore trust with all stakeholders is the critical leadership competency of the new global economy. Stephen passionately delivers that message and is dedicated to enabling individuals and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest eadership development company in the world . Stephen personally led the strategy that propelled his father's book, Dr Stephen R Covey's The 7 Habits of Highly Effective People, to one of the two most influential business books of the twentieth century, according to CEO Magazine. A Harvard MBA, he joined Covey Leadership Center as a client developer and later became national sales manager and then president & CEO. Under Stephen's direction, the company grew rapidly and profitably, achieving Inc. 500 status. As president & CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period, both customer and employee trust reached new highs, and the company expanded throughout the world into over 40 countries. The company was valued at only $2.4 million when Stephen was named president & CEO, and within 3 years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey. Over the years, Stephen has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-size private-sector and public-sector organizations he's consulted. Clients recognize his unique perspective on real-world organizational issues based on his practical experience as a former CEO. Stephen currently serves on the board/advisory board of several entities, including the Human Performance Institute the leader in energy management technology where he serves as Advisory Board Chairman. Stephen resides with his wife and children in the shadows of the Rocky Mountains.
SESSION 1 • STEPHEN M.R. COVEY· The Speed of Trust
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TIlE ULTIMATE BUSI LSS MASTERY SYSTE.M
DECIS IONS AND ACTIONS
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SESSION 1 • STEPHEN M.R COVEY · The Speed of Trust
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THE ULTIMATE BUSI [SS MASTERY SYSTEM
TONY HSIEH Tony originally got involved with Zappos.com as an adviser and investor in 1999, about 2 months after the company was founded Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6 million in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos.com, Tony co-founded Venture Frogs with Alfred Un. Venture Frogs is an incubator and investment firm that invested in Internet start-ups, including Ask !eeves, Tellme Networks and, of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265 million in 1998. Tony met Alfred Un (COO/CFO) his #1 customer.
In
college, when Tony was running a pizza business and Alfred was
SESSION 2 • TONY HSIEH · The Zappos Story: How We Deliver Happiness &: Make Billions C 1010 lusU'~n ItuUhroughs lnt~t~ Allighb Icsern:d
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THE ULTIMATE BUSINlSS MASTERY SYSTEM
The Zappos Story: DECISIONS AND ACTIONS
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AY ABRAHAM
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AY ABRAHAM A\ the fountier dnd EO of Abralldlll Group, Inc., m Los Ang I s, Cal forma, Jay has spent the last 2') years \OIVII1( problern~ ,)nd ic nifl ,)!ltly in rasing til bottom lin of ov r 10,000 cll nts In mar th n 400 Industnes worldwide. Jd ' ha\ seen Jnd d alt \\11th v ry type of busln s ou can Imagine And h 's studied and solved l Vl'r ' kind of bu~iness que lion, problem, challenq and opportunity. J,) ,\ unc,)nn ,)bilit v to in rea~e buslnes Incom ,walth nd succ s by uncovering hidd n assets, overlooked opportunitils ,md undervdlued po Ibilities h s captur d the attention and resp ct of CEOs, b st-selling
I,) , h,)\ been ,)(knowl('dqed ,) ,) unique (md dl\tin ti e authorit m the field of bu me
performance enh,)n ement and th m,) 1n1lZin lH)d IllLlltlpl ing of bu 111 set He's been featured twice m In e tors Bw/()( " Oddy both 011 th front p l' nd in thc l d r ' L1cce ~ection: "[Jay] know how to 1111 Imize r ~u/t with minllllL1m cffol t." The 1arch , 2000, I u of Forb lllagc1zine "sted Jay s one of the top flv l' e utlve (oache 111 the ountr', <1vll1 Jl''s peclalt IS "Turllll1 corporate underperformer Into marketmg ,1Ild sa/cs whizzes." In ,)ddition, J,) , has becn written up in U_ 4 Tadd\~ ew}or rlfne." La ngele Times, l Val1lngton Post, \.1 ) Fr.J1l i.\ a hrom Ie, 0 I C. 'iCod, Journal, .tCion.)1 Underwriter, Entrepreneur, LJ ce\), Inc. magazine and 111,1/l ' other). He h,)~ over 10,000 II1dividlhl/ bU\II1t'\ ~ucce5S torie from around the world. t\lan of the world's pre cminull tr iner~ and comu/t.lnb have ~ou( ht out Ja ' adVICe and counselm growlI1 their organizations.
F 'lION
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BR Ii ~, . TIl(' tr .ltg of Preemlf'en lUnd r, 1d g 1'1
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The Strategy of Preeminence: Understanding the Needs of Your Clients to Maximize Your Business Success ABOUT THI S PROGRAM : Legendary business growth guru Jay Abraham goes over some of his fundamental imights that have virtually res haped commerce today while also introducing some of his latest breakthroughs in marketing leadership. Conce pts like liThe Maven Matrix: 77 Steps to AchIeve Stature as the Recognized Expert in Your Market are blended expertly with pOSItioning greats like "Strategy of Preeminence. II
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Jay shows you the brilliance and expert positioning of giants like Bill Gates, Donald Trump, Henry Kissinger, etc. .. and what you can learn from them in how you position your persona In the market and your company's preeminence over competitors. Due to his stature as a great thinker of the new millennium, outside of hosts Tony Robbins and Chet Holmes, Jay Abraham was the only guest speaker given such a large block of time to share his Ideas. Jay not only shares classic and advanced Abrahamlsms but also provides a critical segment of "lightning rounds" where he interacts with audience members one after another for a minute or two each, giving a fire hose of business growth concepts in under a half hour. If you want to dominate your market and have the best possible position among your competitors, this IS a must-watch .
SESSION 3 • JAY ABRAHAM ' The Strdtegy of Preeminence: Understdndlng the Needs of Your Clients to MaXimize Your BUSiness Success 02010 I..,II"t'" IfUI., Uuough, Inl rrrwUonat AI R'9hll .,,~rv~
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THE ULTIMATf. BUSI ESS MASTERY SYSTEM
NOTES ...
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Eben Pagan started his online business, Double Your Dating, from his bedroom In 2001 under the pen name David DeAngelo. Shortly thereafter, his e-book, also titled Double Your Dating, qUICkly became a best-seller. As both the author and entrepreneur behind his enterprise, Pagan has since become a trusted adviser to men seeking advice about how to communicate and create relationships with women . In addition, because his business is 100 percent online, supported by 85 full-time virtual employees and generating $25 million in sales, Pagan has become a leading expert on e-commerce, as well. His Altitude Training Program teaches leaders how to grow their business from a start-up to a million-dollar industry. • Started his online business in 2001 from his bedroom • All eCommerce
all business generated online
• 85 full-time employees
100% virtual
no office
• $25 million+ in revenue per year • #1 in dating advice for women and men • Creator of Altitude Training Program
how to grow your business from start-up to $10 million per year
• Creator of Wake Up Productive Time Management Program
SESSION 4 • EBEN PAGAN· How to Think like a Marketing Genius
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THE ULTIMATE BUSINESS MASTERY SYSTEM
Turning Your Passion into a Successful Business DECISIONS AND ACTIONS
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VISHEN LAKHIANI Vishen Lakhiani is a 33-year-old entrepreneur, computer engineer and marketer who has been ma ing waves in the personal development industry. In 2002 at the age of 27, he quit Silicon Valley to start a bedroom business publishing meditation programs online. As the business grew, he began pioneering new ways of information marketing. In 2005 he revived the struggling Silva Method program and turned it into a multi-million-dollar online personal growth program. In 2007, he worked with Bob Proctor on the launch of the SGRProgram.com, one of the most successful personal development launches on the Internet. It pulled 2 million visitors in 2 weeks. In 2007, he founded TheAmericanMon .com and turned it into a multi-million-dollar business in 10 months. Together with his business partner, Mike Reining, formerly of eBay fame, Vishen now runs MindValley Media, a publishing company based in the USA and in Malaysia In 2008, It became one of 25 companies worldwide to win the World's Most Democratic Workplace Award. Together with the 25-person team from 15 countries, Vishen and Mike are creating a new kind of publishing company, one that merges software, mixed media, video and social networks to put authors in the personal development movement In front of the Internet generation. Printed boo s, they believe, will be obsolete in 7 years. Vishen looks for authors and spea ers with a gift for teaching skills related to self-awareness, parenting and entrepreneurship, and he turns them into new media stars by bringing in the right technology and marketing to expand their exposure and sales via the Internet.
SESSIO . 6 • I ITER ET MARKETI G MASTERS '''urad
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MODELING THE MASTERS
ANIK SINGAl -. Summary
To build the premier virtual training center to help further professionalize the affiliate marketing industry. Specialties
Affiliate marketing, search engine optimization, web 2.0, article marketing, affiliate manager training, business management, project management Experience
• CEO at Lurn, Inc. Lurn, Inc., provides Internet marketing education and also e-Learning technologies to help automate monetizing education on the Web for small businesses! • Copywriter/Researcher at Seeds of Wealth I helped put together a full real estate training course and also helped write and craft many vital reports this is where I learned how to do copywriting! • President at Singal Marketing Consultants I helped companies and small businesses with their Internet marketing, specifically specializing in search engine optimization, article marketing, Web site design, banner advertising and affiliate marketing.
Honors and Awards
• 2005 Hinman CEOs Entrepreneur of the Year • 2006 MTECH Young Alumni Business Plan Competition
1st Place
• 2008 #2 Top Entrepreneur Under 25 by BusinessWeek
SESSION 6 • INTERNET MARKETING MASTERS
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MODELING THE. MASTERS
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MIKE KOENIGS Geek, surfer, marketer, vid 0 producer and didgeridoo player, Mike Koenigs is best known as the guy who creat d th Web 2.0 syndication service, Traffic Geyser that distributes over a million videos per week and generates top ranking, web traffic and leads in minutes by sending video content to over 70 vid 0 sit s, social bookm rking, social media, blog and podcasting directories. Mik grew up in E gl Lake, Minnesota (pop. 763) where h taught himself how to program at age 14. He wrot vid 0 9 m s for the first Mac game company, PCAI. In 1991, he co-founded Digital Cafe, one of th first int ractiv multim dia agencies that produced the world's first branded CD-ROM game, "Chex Quest" and shipp d in more than six-million boxes of General Mills cereal. Digital Cafe produced many of th world's first movi Web sites, promotional screen savers and games for Sony, Columbia-Tristar and 20th C ntury Fox. H sold the company during the dotcom boom to publicly-held IPG and billion-dollar g ncy Campb II -Mithun in 1999. H 's cr dit d for making "Infom rcial Toolkit" and inventing the "Internet InfomerCIal" for marketing and s lIing products or rvic s with vid 0 on the web. Micha I has s rv d as a produc r, mark t rand comultant for Sony Entertainment, 20th Century Fox, 3M, G n rc I Mills, Dominos Pizza, Ralston, MilZda Motors and N w York Times best-selling authors including 0 p k Chopra, 0 blli Ford and Tony Robbins. H 's cr ated over 300 Web sites and more than 30 products. Mik 's "Digi M
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" tudio is locat d in an Diego, CA. nd visit Di ital
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DOUG
THE ULTlMA"fE. BUSINESS MASTERY SYSTEM
ILLIAMS
Doug Williams founded DWA in June 2002 to focus on the needs of the small business. Doug has an MBA and 22 years of top management experience Doug has teamed up with his son Tim Williams to help business owners grow and improve their businesses. The staff today has grown to eight people. DWA has many top-notch industry professionals and business relationships (our associates) that we work with. We draw on this accumulated knowledge and experience. This allows us to tackle almost any issue that a small business may need help With We are located in Vancouver, Washington. This is in the southwestern part of Washington State. Our local service area is the Vancouver, Washington, and Portland, Oregon, metro areas . We work with clients throughout the western US by phone and by travel to their location. We offer a full line of small-business consulting and Web site marketing services. We focus on helping businesses with fewer than 100 employees. We have worked with companies with over 500 employees, but we enjoy the fast-paced, flexible dynamics that a small business has . It is much easier to effect change in a smaller organization. Small-Business Consulting Services include advice on starting a small business, marketing plans, business plans, business operations analysis, management consulting, marketing and business operations consulting and manufacturing consulting .... More on services offered Web Site Marketing Services include Web site design, search engine optimization and search engine submission services, with guarantees to Increase traffic to your Web site. This is the fastest-growing area of our business. Internet marketing is the single largest marketing opportunity for the small-business owner. DWA is different from other Web design firms. We look at your marketing needs from a business consultant's perspectiv.e and then work with you to develop a site that IS consistent with your plan. If ~ou d~n't have a formal m~rketlng pla.n, we know what to ask to develop one. Because we are search engine optimization experts, we design and build only optimized Web sites. Let Doug Williams and Associates, LLC, help you grow your small-business.
SESSION 6 • INTERNET MARKETING MASTERS 020 0 IUSlnru .rulo..throu9h, IntfrrullOrull All a'g"'t Rt'~""'f'd
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SESSION 6 • INTERNET MARKETING MASTERS .
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ANDY MILLER Andy Miller International, Inc., is a sales strategy and sales force turnaround firm that consults CEOs, sales VPs, VCs and private equity firms on developing sales organizations that exceed their numbers every quarter. We are the only firm in North America that gets paid commission on results! Andy is recognIzed as one of the top 15 sales management experts in the world. Clients include high-tech companies, manufacturers, financial services, entrepreneurs and venture capitalists throughout Europe, ASIa and Australia. Some of hiS credentials include: • 25 years of sales, sales management and entrepreneurship • At 27 he grew a software company from zero to $24 million in 3 years and then sold to VCs • Consu lted with more than 2,000 CEOs
sales VPs of small and mid-size companies
• Provided 52 weeks of training and coaching to over 14,000 salespeople • Worked with 16 of the Fortune 500 • For 12 years had the top franchise out of 140 for a nationally recognized sales training company • Is on the advisory board of American Training and Development, advising its 50,000 members on sales issues • Advisory board of U PSA • Advisory board of BEW
international sales association business experts Webinar company
• Previous advisory board member of a national sales training company • Previous advisory board member of a large sales assessment company • Sold and trained in most major countries in Europe, Asia, Australia and South America • Featured in numerous magazines including Newsweek and Selling Power and on CNN • Former adviser to Wharton School of Business on doing business internationally • Guest lecturer at Georgetown University McDonough School of Business • Certified in NLP, E-Myth, stage hypnosis • BS degrees in Psychology and SocIology and a diploma in Computer Science
SESSION 7 • ANDY MILLER · Consultative Selling
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BRENDON BURCHARD Br ndon Burchard IS th author of Li~ :s CoIckn nd bu iness consultant who IS revolutloniling way ro-enue by teaching th m how to Win spon~Mlps nd 500 companies.
and
By creating and leveraging innovative nonprofIt and corpor. a expert empire and appeared on ABC World CBS, PIt apr." t. and 100 radio stations across the country. H,s dl(!l1ts have Included tc Buy, Nordstrom, levi's, Gateway, Walgreem at lid thousao'ls ~ and and gIVen speeches and seminars around the world Br ndoo's nleSs.ge and been sponsored and promoted by Wal.Mart, Wachovla, Coc.a-eo&., Toyou, US Sony Kiwanis, Junior and other global compan~ and facilitated the largest nonprofit partnership In hiStory serving the chlldml ~ wortd, major organizations that collectively teach over 10 youth about entrepreneurship and financial literacy. Outcomes:
• Clarity on the sponsorship market and the •
for your bus.ness to position your organization to win sponsorships fast
• Understanding of the sponsorship proposal process • Checklist of how to leverage partnerships to grow your brMld ~
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MODELING THE MASTERS THE ULTIMATE BUSINESS MASTERY SYSTEM
ABOUT THIS PROGRAM: Would you rather .chase clients one at a time or have them come to you in droves because you got involved ith something bigger and more potent than yourself and your business? Brendon Burchard deftly conveys
~e power of getting larger compa.n;., and/~r charities involved with your bus;ness. If you apply even a. tiny
fraction of the learning curve In thiS session, It could pay for the rest of the entire training program a million times over. Brendon shows you not only the potent advantages of this leap-frog growth technique but also the steps to put in pla~e so that you .could begin capitalizing on the billions that are given away every year to entrepreneurs like you. You will learn how entrepreneurs can align themselves with large corporate sponsors causes that get them massive exposure while helping the causes as well. This is a win-win. If you are looking for serious leverage with your business and the chance to get . tremendous exposure faster, better and smarter, this session may be the one that truly changes your life.
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. SESSION 8 • 8RENDON BURCHARD· Harnessing the Power 0 f Corporate Sponsorships & Nonprofit Partners 02010 Busln"" Bruklhroughs Int"m'llon.1 All RIghts RfSfrvfd
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SESSION B • BRENDON BURCHARD . Harnessing the Power of Corporate Sponsorships & Nonprofit Partners
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SCOTT HALLMAN Meet the Master Business Builder Scott D. Hallman's co~pa.nies ha~e twice been named to the prestigious Inc. 500 list f th f t t. privately held companies In America (#59 and #106). 0 e as es growing 5cot.t .is a nationally ~ecognized leading sma!l-business coach and marketing expert, helping clients add ~Iflcant new profit strear:ns. Scott has bUilt a reputation as "the Master of Implementation" by applying apld growth success practICes that are modeled from leading firms in each industry. t has c?nducted seminars with leading bus!ness growth trainers Jay Abraham, Chet Holmes and Jay nrad Levinson, and he has shared the stage With Eben Pagan, Joe Vitale, Alex Mandossian and Mark Victorsen, just to name a few.
ilt a Billion-dollar Company in 21 Months r to starting Business Growth Dynamics, Scott built a national e-commerce/ CRM IT consulting business from oto $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).
Turnaround Master as Well just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to profitability. He also launched the nation's first fully outsourced "Health Information Management epartment" within a hospital. The company later sold for $l30 million!
t's ALL about IMPLEMENTATION" has perfected "the Science of Growing Your Business" by personally applying the profit and growth rategies he teaches in the real world. To date he has assisted companies in over 200 different industries m around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail business with r $6 billion in sales. founded Business Growth Dynamics, BGD, as a company that is de~icated to helping CEOs a.nd . repreneurs grow their businesses by leveraging proven success strategies and systems that require little money, effort or risk.
SESSION
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THE ULTIMATE BUSINESS MASTERY SYSTEM
indfall Profits
having bUilt nCo aga e astest-g~o~"lIng company in America" in his mid-twenties. He built his next company to a market v~lue of over a.billion, and that was in only 18 months. Then Scott decided that he wanted to help other business owners In their adventure of success. As he looked arou.nd at .all the things he could cover, he found that "increasing profits" was probably the most potent area In which he could concentrate. All in all, Scott found only a handful of profit-enhancing concepts that would all adhere to the following: • The idea had to yield instant profits the first month you used it 5% to 10% in instant monthly profit from the assets you already have from which you're not properly profiting. • The idea had to be easy or you wouldn't do it. • The idea had to cost little or nothing to do or you might not be able to afford it. Scott found 20 profit-enhancing concepts that would increase your profits, often doubling and tripling them from the same assets/clients you already have in place. Scott led the entire group through about 8 of these profit-enhancing ideas, forcing ~hem (and you in this home study version) .to det~iI the profits you (and they) are leaving on the table every single day that you (and they) run your (their) business. At the end, every person in the audience admitted that Scott had shown them how to pay for the $20,000 price of admittance into this event, with some saying he found them literally millions in additional profits.
SESSION 9 •
scon HALLMAN • The Windfall Profits Workshop
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MODELING THE MASTERS THE ULTIMATE BUSINESS MASTERY SYSTEM
Take 1 minut~ and "gue~st~n:ate" what profits you can generate by: 1) implementing, 2) optimIZIng or 3) expanding your application of this strategy
How many extra sales units per year
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How many extra dollars per unit
$
How much total added dollars in sales
$
How much more profit
$
1 Yr = $_-----
---------------- (use 50% of total from above)
5 Yrs
$_-----
5. leverage your success to find cash profits instantly. Take 1 minute and "guesstimate" what profits you can generate by: 1) implementing, 2) optimizing or 3) expanding your application of this strategy
How many extra sales units per year How many extra dollars per unit
$
How much total added dollars in sales
$ -----$ ------ (use 50% of total from above)
How much more profit 1 Yr
= $_-----
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5 Yrs
$_-----
ADD IT All UP
1 YEAR
Profit Strategy #1-2 The Power of Up-/Cross- / Down-Sell
5 YEARS ---
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Profit Strategy #3 Conditioning Customers to Buy
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Profit Strategy #4 Customer Satisfaction System
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Profit Strategy #5 "Active" Referral System
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Profit Strategy #6 Expand Purchase Patterns
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Profit Strategy #7 Leverage Your Success™
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TOTAL PROFIT IMPACT (1-7)
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SESSIO N 9 • scon HALLMAN' The Windfall Profits Workshop
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MODELING THE MASTE RS
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SESSION 9 •
scan HALLMAN· The Windfall Profits Workshop
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SESSION 10
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ING THI MAS TlR S lL MOO THE ULTIMAH
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Get Noticed. .. Get Referrals: Build Your Client Base and Your Busl'ness b M k
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2008) Sh . ~ a tng a ame ,or Yourse (Mc~raw-~"I, June . e IS also the co-author of two other national best-seiling books, Networking MagIC, which rose to #1 on the B~rnes & Noble charts for 3 weeks, and Guerrilla Publicity, the PR bible. Jill is the founder ?f GoodNews Media, Inc., and hosts the TV program Messages of Hope and the nationally syndicate? radiO show "Do the Dream." In addition, she has created two audio programs three DVD training Videos and a workbook. ' .
Jill is a. popular international speaker ~ho teach~s p~werful pUblicity, networking and how to be influential technlq~es. As t~e CEO o.f the strategic co~sultlng firm Promising Promotion, Jill has trained companies In innovative technlq.ues to Im~rove bottom-line results. In the past 20 years, she has worked with ABC, NBC, CBS and other national media and knows what the media wants. Jill has been featured in the New York Times, Woman 's Day, Fortune, Small Business, Inc. and Entrepreneur Magazine and on ABC and NBC radio and TV national affiliates.
Breaking the Profit Barrier! How to connect in an over-communicated world Is your company as profitable as it could be? Instantly turn every business relationship into a mega profit center. Relationships can take time or just one moment of real connection. Find the connection and you both come out with bigger bank accounts. Do it every time and you break through the biggest profit barrier over and over again. With the electronic clutter of email, cell phones and the Internet, people have forgotten how ~o re~lIy connect and the value of it! Combining her trademark "Connecting from the Heart" expertise With bottom-line results, Jill Lublin is armed with proven strategies, tips, stories: success. secrets, rol~-pl~Ylng techniques and more all based on her international best-seller, Networktng MagIc. No organization should be without these tools or these results! Walk away with the tools to: • Master the six ways to cut through communication clutter • Cash in on your five biggest "connectability" factors • Revolutionize how you deal with customers, managers, co-workers and more
SESSION 10 • JILL LUBLIN· Create the News, Control Your Message
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G THE MASTERS N MODELl lH£ ULTIMATl BUSI LSS MASTlRY SYSTEM
T THIS PROGRAM : U ABO
this engaging and often e~t:rtainlng program by PR maven Jill lublin, Jill shows you how to create news, In PR and then how to max.,m,ze It when you do get It. The malonty of all the news you see today os placed, created by some crackeliack reporter. So you should be getting your fair share, whether it be in the trade
g~: ·ourna n Is that cover your Industry, the local news that covers your area or the national news that covers the
J
(Oun try or the world.
ve . rs the "7 Myths of PubliCity" that keep people from properly pursuing or benefiting from it. Then Jill ou Jill co through how to hone and polish your message, even down to a fun game she plays with the
au len
mat~ies
not think you can get pUblicity or that it would be too difficult to get it, but thiS session clearly You any perceptions you might have that are standing in your way. This session IS a must-view for demys I . h· k' f . anyone I·nterested in becoming t elr mar et s most amous news Item.
SESSION 10 • JILL LUBLIN· Crea te the News, Control Your Message All Rlnhu Rt~trvtd '" 0 2010 8U\Inf'SS Breakthroug hs lntf'rn.llona I
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MODELING THE MASTERS THE ULTIMATE BUSINES~ MASTERY ~nnM
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SESSION 10 • JILL LUBLIN· Create the News, Control Your Message
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SESSION 11
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Mark is a wealt.hy inv:stor wi~h. the .Midas touch, according to Forbes magazine, based on his work with 365 world leader~, including 20 bllllo~alr~s fr~m Steve !obs, Bill Gates and Richard Branson to Lance Armstrong and the Dalal Lama. Mark put this wisdom Into public broadcasting TV and radio specials and a best-selling book, Success Built to Last. During the Great Crash of 1987, Charles Schwab himself hired Mark when Schwab stock fell 80% to lead investor relations for Schwab's turnaround. When Mark retired from Schwab 12 years later in the year 2000, he was SVP/Executive Producer of the Schwab Customer Experience with five million accounts and $1 trillion in customer assets. After failing retirement, Mark became an active investor and board member in dozens of companies, including the $40 billion Best Buy Enterprises, the world's largest consumer electronics firm. By 2004 he was honored as one of Forbes magazine's 100 Venture Investors with the Midas touch. He was Chairman of Integration Assoc., Inc., which sold for $80 million in 2008, and Rioport, which popularized the Mp3 player before Apple's iPod. Today he's an investor/board member in Apple Computer's leading iPhone application company and Peter Drucker's Leader to Leader Institute. He's a visiting professor at the World Economic Forum, the University of Chicago Advanced Investment Counsel Program and the Realtime Venture Design Lab at his alma mater, Stanford University.
SESSION 11 • MARK TH
OMP SON • What's Your Company Worth? Billionaire Secrets
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orth? Billionaire Secrets DECISIO
NS AND ACTIONS
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Worth? Billionaire Secrets PSON • WhJt's Your Company SESSION 11 • MARK THOM IlIIjl1~1I R('tfrvtd hi ,,,,,,nol\lon .. ' /4J » 1010 llu,lnru 11, .. _.. ,"'toug
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SESSION 12
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MODELIN G THE MA STE RS THE UlTIMATE BUSI ESS MASTERY SYSTEM
SCOTT HALLMAN Meet the Master Business Builder Scott D. Hallman's companies have twice been named to the prestigious Inc 500 r t f th f . privately held companies in America (#59 and #106). . IS 0 e astest-growmg Scott is a nationally ~ecognized leading sma!l-business coach and marketing expert, helping clients add sig~ificant new profit strea~s. Scott has bUilt a reputation ~s "t~e Master of Implementation" by applying rapid growth success practices that are modeled from leading firms in each industry. Scott has c~nducted seminars with leading bus~ness growth trainers Jay Abraham, Chet Holmes and Jay Conrad LeVinson, and he has shared the stage with Eben Pagan, Joe Vitale, Alex Mandossian and Mark VictorHansen, just to name a few.
Built a Billion-dollar Company in 21 Months Prior to starting Business Growth Dynamics, Scott built a national e-commerce/CRM IT consulting business from $0 to $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).
A Turnaround Master as Well In just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to record profitability. He also launched the nation's first fully outsourced "Health Information Management Department" within a hospital. The company later sold for $130 million!
"It's All about IMPLEMENTATION" Scott has perfected "the Science of Growing Your Business" by personally applying the ~rofit an? grow~h strategies he teaches in the real world. To date, he has assisted companies in over 200 dlffer:nt I~dustne.s from around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail bUSiness With over $6 billion in sales. Scott founded Business Growth Dynamics BGD as a company that IS dedicated to helping CEOs and. " t t . and systems that require little e.ntrepreneurs grow their businesses by leveraging proven success s ra egles time, money, effort or risk.
SESSION 12 • SCOTT
MAN. The Hierarchy of Opportunities Workshop HALL
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G THE MASTER S N MODELl
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THE ULTIMATE BUSINESS MASURY SnlEM
THIS PROGRAM: UT
, ate Business Mastery System e UItim ' dis packed with ' content from 17 speakers , some of whom teach an as 12 sessions for growl~g an ,streng~henln~ your c~m,pany, This session by Scott Hallman, r opportunities, fter watching this entire program, like the attendees who went live, your head will be sWimming a some seriously exciting , What do you do first? How do you rank them by order of most and best use of your time? Fear not, you don't have to figure that out on your own, You can
lear~~ ea~, I
portunl't'les , ranking them and developing a clear path to your success, 'f don't see the entire program before watching this, this is an excellent session to help get you on Iasyou to w hat actions and activities are the highest priority and best use of your time and resources,
n co SESSION 12 • S
f 0 ortunltles Workshop HALLMAN· The Hierarchy 0 pp
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