What problems can you encounter when running an online shop

What problems can you encounter in the first 6 months of running an online shop?

Wojciech Szymański

They may not enter

They may not watch

They may not buy

People do not enter, do not watch and do not buy because… the shop does not appear in the most basic sources of traffic, i.e. price comparison websites

product descriptions are copies that Google does not approve and does not position

People visit, do not watch and do not buy because… bad traffic

the store is not useful at all

the store does not seem trustworthy

prices are too high

People visit, watch and do not buy because… prices are too high

the shopping cart is not usable

the store does not seem trustworthy

of a narrow range of products

First steps before the analysis? Lower the prices

start using Google Merchant Center Open an account on Opineo service

Appear in price comparison websites (Skąpiec, Ceneo, Nokaut)

Start using campaigns such as Shopping Ads, only in search results

If you already know that… Your traffic has increased from price comparison websites

so you have an assortment that people are looking for and you have low prices

…either you do not seem trustworthy or the store is useless

If you already know that… the store is certainly useful

you did the research and you are 100% sure

…either you do not seem trustworthy, your prices are too high, or you do not have good products

If you already know that… you have traffic from price comparison websites and search engines

you have good products and good prices

… either you do not seem trustworthy or the store is useless

If you already know that… you have traffic from many sources and you have taken care of good feedback

that means you have good products, good prices and you seem trustworthy

…this shop is not useful

You will find helpful usability tests

following the competition

Interactive Agency & Internet Software House

E-tools tailor made for your business

Ideo Sp. z o.o. Wojciech Szymański Director of Digital Marketing www.ideoagency.com [email protected]